About center median branding
Center medians sit at the centre of the road, in the natural line of sight for both directions of traffic. Near signals and junctions, stationary vehicles give the panel real reading time.
The format works particularly well as a continuous run through a commercial stretch.
Why choose this format
It is the closest outdoor placement to a driver's natural eye line.
Key benefits
- Direct line-of-sight placement
- Two-directional visibility on divided roads
- Extra dwell time near signals and junctions
- Clean, uncluttered urban presentation
Who this works best for
- Automobile and fuel brands
- Retail and quick-service outlets
- Banking, insurance and telecom
What to plan for
- Design for a two to three second read
- Stretch length matters more than individual panel size
