About signal board branding
Signal junctions are the one place in traffic where attention is genuinely available. A stopped vehicle gives 20 to 60 seconds of dwell, far more than any moving-traffic format.
Junction panels also anchor a city campaign at recognisable landmarks.
Why choose this format
Waiting traffic converts passive exposure into actual reading time.
Key benefits
- Guaranteed dwell at signal stops
- Space for a slightly longer message
- Landmark junction association
- Strong daily commuter repetition
Who this works best for
- Financial services and insurance
- Healthcare and diagnostics
- Education and skilling institutes
- App-based and delivery services
What to plan for
- Junction visibility differs by approach direction
- Keep artwork legible from across a lane
